recommendations

High-quality digital marketing ensures a strong online presence, the level of which determines the share of both private and potential business customers in the target market’s web traffic.

Depending on the size of the company’s product and/or service selection, you should constantly increase the mass of your channels and supplement your marketing plan in one way or another. Without activating proper digital marketing, lack a plan, or perform poor work, independent, or organic web traffic and the overall ability to compete for the most searched keywords will be decreased. Specific digital marketing helps reach a specific target group of customers. Activating and developing web platforms is many times more affordable than not doing it.

Here’s a general advice for successful marketing activities:

Stage I: Organizing the web

  • Overview – Create an overview of current sources of income and web traffic.
  • Backup – Make sure your company’s accounts and platforms are secured.

Stage II: Planning

  • Analysis – Analysis of existing data, level of competition, and opportunities.
  • Presence Expansion – Preparatory work and organization before creating or activating the necessary platforms.

Stage III: Progress

  • Content Creation – Improve the quality of product/service content. Add FAQs, supplementing information on existing popular products/services. Emphasize quality and simplicity.
  • Optimization – Analyze existing information and make corrections so that the path from first visit to finding information and transaction is clear and as fast as possible.
  • Content Marketing – Find external references for increased traffic, brand awareness and as a main point, strengthening the website’s score or capability.
  • Technical well-being – Make sure your website is following the best practices set by Google and SEO.

Stage IV: Strengthening

  • Planning – Spread the seasonal and year-round product advertising over the next few years.
  • Content Marketing – Consistent and high-quality promotion of the website, social media and related platforms. Supplementing the areas of main revenue and visitor sources to ensure increased and strengthened positions.
  • Branding – Activate newsletters, blog posts, social media and campaigns.
  • Competitive analysis – A comprehensive overview of local and global players in your field.

Stage V: Advanced digital marketing

  • Video – Product/service/company introductions in video. Video is and will be one of the fastest growing marketing trends worldwide.
  • Podcast – Participating in podcasts increases brand awareness and also provides an overview of what the brand is doing, which can also be reflected on your own channels.
  • Content marketing – Creating new content and linking it to existing content.
  • Backlinks – Stable search for external links.

Most common mistakes in the example of Estonian online market:

  • Lack of analysis – Insufficient analysis of the website, the main sales-oriented platform.
  • Ignorance of competition – Market situation and capabilities.
  • Unfocused marketing – Focusing only on click-based advertising (ADS) or social media, which leaves a large part of the potential for appearing in the target market’s searches untapped.
  • Poor navigation – Difficulty or inadequacy in reaching the product/service and related additional information.
  • Poor optimization – Failure to utilize the interconnectedness of existing information.
  • Home-made quality – That can work both ways, but commonly incomplete or unclear marketing elements and techniques.
  • Underestimating digital marketing – Which is obviously great news for competitors.

Avoid:

  • Intrusiveness – Instead, focus only on ensuring a fast, simple and pleasant customer experience that adds value.
  • Rushing – E-commerce does not favor rushing and forcing, but long-termism.
  • Cutting corners – Going overboard will pay off many times over in the future, sometimes permanently.

Instead, focus on securing the structure:

The main focus of e-marketing is to increase traffic and sales to the target market, simplify the customer experience and, importantly, retain existing customers. Therefore, use a consistent tone across all current marketing channels to compete for the presence of your brand, products and services, with the most emphasis on website development and optimization for Google search results beyond the TOP 10 most searched keywords.

Not every company needs large-scale, specific and active advertising to build a clientele in order to stay competitive and sustainably increase its capabilities. Sometimes, even small changes are enough to multiply the results of passive advertising over the coming years and decades.

learn more:

Home                    services                    recommendations                    about us                    contact@